American basketball star Kyrie Irving has announced he's partnering with Chinese sportswear brand ANTA and will serve as the brand's Chief Creative Officer for Basketball.

Irving will also recruit personalities to collaborate with him on additional product lines in the role, and commented 'ANTA's rapid development over the years, openness to creativity, willingness to embrace family and teamwork, expertise in areas like product innovation and manufacturing processes have left a remarkable impression on not just me, but also my A11Even team who will work side by side with me in creating something truly generationally special'.